When planning a video, there are a couple of things it’s important to think about.
The first thing you should think about is the topic of the video. As a rule of thumb you should try to keep your video under one minute if you’re posting them on social media platforms. Therefore, it’s important that you stick to one topic.
If you have more than one topic in your video, it might complicate things. First of all, it could be confusing for your audience. Secondly, because of the time-frame, you might not be able to really get your point across.
If you have several angles to a topic in mind but not sure about which one to go for, it might be a good idea to create several videos with different angles.
2. Direction Plan
The next thing you should think about is writing a direction plan or a script. The direction plan will make it easier for you to organize your thoughts and make sure you convey the message you want to convey. You should create a table to organize what text you want to match your visuals with.
Setting up this table will help you visualize the video more clearly, at the same time as it will make it easier for you to estimate the length of it.
If you have a lot of text in your video, it can be a good idea to try reading it out loud while using a stopwatch to check approximately how long the video will be.
You can read more about how you can plan, create and structure the content for your videos here.
You actually don’t need an expensive camera to film high-quality videos – you probably already have a good camera on your phone. Apply the right settings, and your smartphone camera can work magic.
If you’re filming an interview, you can also use a second phone as a microphone. Just use a recording app and place the phone close to your interviewee.
When it comes to lighting, it’s great if you have professional lighting equipment but it’s not necessary. You can go for natural lighting but make sure you film during daytime.
If you’re for example filming an interview inside, you can light up your interviewees face by making them stand close to a lamp. Just avoid filming in dark rooms or using lighting that creates large shadows.
If you want to learn more about how to plan and film videos, don’t hesitate to contact us.