While video has shown itself to be the number one digital marketing tool, many businesses are still hesitant to make video marketing their number one priority.
In an 2016 interview with Buzzfeed News, Mark Zuckerberg said:
“We’re entering this new golden age of video. I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”
If you want a high return on investment on your social media efforts, you should focus on video. And you should post videos often. Here’s why:
IT KEEPS YOUR AUDIENCE WARM
It is important to keep your audience warm. Since video is the best tool for marketing, you should post video as often as possible. Posting regularly means that your audience knows when they can expect something new from you, and you will always leave them wanting more. It might sound a bit cheesy, but it’s true: Continuity is KEY. Stick to a schedule, and you can get more engagement from your audience.
Video is also great in the way that it creates engagement on another level than other types of content. Just think about how tiresome it can be to read page after page with pure text (I’m falling asleep right now just thinking about it.) Video content is more likely to attract attention, evoke emotions and create engagement with the audience. It could even go viral, which potentially could mean millions of views. And who doesn’t want that?
IT’S THE BEST TOOL FOR AUDIENCE ENGAGEMENT
With video you can create both trust and a connection with your audience by putting a personality behind your brand. The best way to achieve this is by posting several videos, or episodes, about a single topic you have expert knowledge about. These videos can be part of a bigger series. If you hit the right audience, they will come back to watch your content – again and again and again.. you get the picture.
So, do not fall into the habit of posting one video per year when you can get a much greater effect by posting once a week. If you want your audience to notice you in the sea of social media posts, it is very important for you and your business to be active in creating great video content on a regular basis.
DON’T WAIT UNTIL TOMORROW – CONQUER THAT THRONE TODAY!
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