Girl making a video with phone

Get Started With Filming In 4 Simple Steps

Want to film your own video clips, but don’t quite know where to start? Don’t worry! We have gathered 4 tips on how you can optimize your camera to help you get started shooting great video clips. 

1. Format

The format you film in should reflect the platform you are planning to post your video on. As a rule of thumb, you should aim at filming horizontally because this gives you more width in the frame and makes it easier for you to order videos in all formats. For Instagram and Facebook, videos in a square or tall square format are both good options. If you want to post videos in the vertical format 9:16 for like a snapchat-ad or for a Facebook-post, you should still film horizontally. Just make sure to step further away from the object you’re filming, keeping it in the middle of the shot so you get everything in the frame when creating a vertical format. That way, you can still use the clip for a square or horizontal video later!

You can read more about how you choose the right video format here

These are some of the video formats that you can use for social media videos: 

video formats

2. Set the resolution

To get high quality video shots, you should think about changing the resolution to 4K to be able to display a higher level of detail in your videos, giving you a sharper image. How you set this, will vary depending on your camera.

If you have a newer iPhone, the resolution will automatically be set at 1080p at 30fps. If you want to change the resolution, you simply go to “camera settings” and choose 4K. 

3. Aperture, Shutter Speed and ISO

The exposure will determine how light or dark your shot will be. If you’re using a DSLR- camera and shooting in manual mode, you can control how much light will go through your lens by setting the ISO, aperture and the shutter speed.  You should set the right ISO depending on the ambient light in the environment. Much light means you should set your camera at a lower ISO. For a DSLR-camera, balancing the ISO, shutter speed and aperture to get the right exposure is key to getting good video clips. Read more about that here

If you are shooting video clips on your iPhone, getting the right exposure is an easy fix: open your camera, point the camera at the object you want to film, tap your finger at the little square, and simply drag your finger up or down the screen, depending on if you want the frame to be lighter or darker.

Remember, it’s always a good idea to take some test shots to see if you’ve got the right exposure. 

Get Started With Filming In 4 Easy Steps

4. Focus

It’s important to have your object in focus when filming. On your DSLR-camera, you can go for the autofocus mode, which usually works pretty well. If you’re more experienced, you can choose manual focus, where you manually decide the focus point. 

On the side of your camera lens, you should have a switch called “AF-MF” (autofocus and manual focus) where you can switch between the two.

On an iPhone, the focus function is called “AE/AF lock”. To set a focus in your frame, simply open your camera, point the camera at what you want to film, and tap on the object that should be in focus until you see a small “AE/AF Lock” box appear on your screen. Your chosen object should now be in focus. 

You can learn more about how to optimise your smartphone for filming video clips here.

General tips

On a more general note, you should avoid bad lighting. Try not to film in very dark rooms or in very bright sunlight. And if you’re filming an interview, you should try to do this in a quiet place. Too much noise might affect the sound quality of your interview. 

Want to learn how you can write great interview questions for a video interview? Click the link below to download our free guide. 

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