When it comes to video marketing, content is king. It doesn’t matter if your video clips are shot in 4K and edited by experts, if your content is not on point.
The good thing is that a lot of businesses are really good at creating content on behalf of their brand. We have seen a lot of amazing blog posts, presentations and Facebook updates from a variety of businesses, so we KNOW you can do it. And it makes sense – who knows a company better than its employees? This means that creating content for a video is within your reach. All you have to do, is adjust your mindset a little.
In this post, we’ll teach you how to convert that awesome blog post into the content you need for a one-minute video in three simple steps.
STEP 1 (OPTIONAL):
Find a blogpost you love, and that you want to up-cycle into a video. Give it to someone on your team, or even a friend or family member. Ask them what they thought was the key takeaway.
Read through the post again, keeping in mind what your colleague/friend said. Re-evaluate the post in this new light, and write down what you think is the most important message you want to spread.
Write a manuscript/outline for your video. We suggest this structure:
- Hook – the first three seconds of a video determine whether your audience will keep watching. Start with a statement, a question, something funny or something interesting.
- Body – now you need to follow up on that strong hook. If you posed a question, you need to answer it. If it was a statement, you need to substantiate. Make sure that your audience doesn’t leave feeling tricked. Clickbait is not cool.
- Call to action – the ending is a great opportunity to provoke action from your audience. Make sure to put in a URL to the landing page you want them to visit, place your slogan for brand awareness, or remind them to follow your page for updates.
For one minute of video, you should keep the manuscript to a maximum of 700 characters (excluding spaces). Less is more – you don’t want to overload your audience in one video. If you have a lot to say, you should rather split it up into several episodes. This can also be a great way to keep your audience engaged and coming back for more.