Resources

Here you can learn more about marketing trends, video marketing dos and don’ts, tips and tricks for filming your own content, and much more.

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What is a smart video and how to create it?

There’s no secret that there is an overload of videos on social media platforms today. Every business want to have their moment in the spotlight and put loads of effort into creating marketing videos with little or no success.

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Optimal Length for Videos On Facebook, Instagram And Twitter

Social media platforms are designed differently and are often used for different purposes. This means that how long your videos should be varies, depending on what platform you are posting on.

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Social Media: Demographics And Video Viewing

In February 2017, Forbes reported that “a third of all the time people spend online is dedicated to watching videos”. In fact, people are watching a billions hours of Youtube-videos every day!

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Facebook's new algorithm update, and what it means for video marketers

As social media marketers, we are all affected by Facebook's algorithms. In 2018, they're rolling out a new update, all about "meaningful interactions", that has marketers and Page Admins around the world freaked out. This isn't necessarily the end of the world though - let me tell you why.

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How To Make A Video Go Viral

Do videos go viral by coincidence or can you plan it? Both might be the case, but the truth is that the secret ingredient often is a little bit of good old fashioned luck. But there are some things you can do to maximize your chances of getting a viral video.

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How to Shoot Quality Videos With Your Phone

Many people think that they need a fancy camera to shoot high quality video content. The truth is that your phone can work magic. In this post we share some tips and tricks on how you can shoot quality videos with your phone.

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Social Media Videos in 2018

Social media platforms are constantly tweaking algorithms and implementing new elements to their solutions, and as a marketer it’s not always easy to keep up with the changes. Here’s what to expect when it comes to videos on Facebook, Twitter and LinkedIn in 2018.

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How To Create Content For Marketing Videos

You’ve heard it before, but we’ll say it again: content is key in this digital landscape. If you want to attract customers, you need to offer them content that is of value to them, in the right context and using the right tools.

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How To Succeed With Video For Internal Communication

Video is a great tool for external marketing, but it’s also great to use for internal communication. Here are three ways you can use video for internal communication.

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Why You Should A/B-Test Your Marketing Videos

A/B-testing is a method of comparing two (or more) versions of something, to compare which performs better. It’s very common among marketers, so you probably do this already - Websites, apps, Facebook ads, and so on. But are you A/B-testing your videos?

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It’s Hip To Be Square - How To Choose The Right Video Format

To optimize the outcome of your marketing, you should always adapt it to the platform you are posting on. The same goes for video. In this post we give you some recommendations on what video format you should be using for the different social media platforms.

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4 Tips On Optimizing Video For Facebook

Facebook are constantly tweaking their algorithms to improve their user experience, which is why video is becoming more and more prioritized. The reason is simple - their users prefer watching videos over clicking on links or reading text. Here we give you our top tips on how to optimize videos for Facebook.

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How To Create Engaging Video Content For Your Business

As we all know, when planning a video, content is king. You need to make sure your messaging is on point and that your content is engaging. Here are four things to keep in mind when creating engaging video content for your business.

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