Building a brand in an increasingly crowded marketplace is probably the biggest challenge a marketer is faced with today. The struggle is real: how can you as a marketer increase the chance of your brand standing out from the crowd? Our recommendation: create different videos that will help with your positioning.
The growing marketplace is two-sided: on the one hand it brings a lot of purchasing options for the consumer, meaning that there are many providers for the buyer to choose from when looking for a product.
On the other hand, making a brand stand out in this space can be very challenging. With many competitors fighting for the same attention, it can be hard to get your message in front of potential customers. Video provides a way to make your brand message heard in an over-crowded market space.
Create engaging on-brand videos
Your prospects and customers want to see more video content, and they want to direct their attention toward brands who can meet these demands. According to a Hubspot Research report, more than 54% of consumers want to see videos from brands, which is more than any other type of content.
And the great thing is; creating videos doesn't necessarily have to take a lot of time or effort. Use your phone to film high-quality video clips, find the right video tool for you to move the video content creation in-house, and ramp up your production level in no time.
To increase brand awareness, you can create videos like:
- Teaser videos for different social media channels
- Customer testimonials
- How-to videos or product videos
Download the free eGuide to get a deeper understanding on why video is so important for your brand, and what you can do to improve video output without compromising quality – and without blowing your budget.