Brand consistency is something we as marketing professionals are all striving to achieve, and we understand that it is not at all as easy as it might seem. You might have someone on your team creating blog posts and infographics in their own version of your brand profile and a different person producing your videos in a completely different visual style.
We want that to not be an issue or worry with VIBBO, that is why we have focused on our platform being adaptable to all brands so marketers can ensure brand consistency in all their videos. This way marketers and content creators can focus on the messaging and story when working on videos without worrying about the visual profile being lost.
So how do we do this? Well, one of the first things you’ll do in your VIBBIO account is to set up your visual profile. Here brand guidelines such as logos, colors and fonts will be saved so when you order a video they will automatically be included in it. In your visual profile, we also have you make some selections when it comes to texting and animation so that your videos will be in a set style, and you will never have to worry about a content creator committing any brand crimes!
If you are already using VIBBIO but haven’t set up your visual profile yet you can read how to set it up here.
This also makes it easy to give more people in the organization the opportunity to create video without the marketing or communications department having to look it over to check that the branding is correct. You can add people to your account as a collaborator, this way they can create video, but they will not be able to make changes to the visual profile.
With the company brand being safeguarded we hope that it will make more companies start creating more video, especially when you don’t need a huge budget or editing experience to use VIBBIO. So what is holding you back? Book a demo and you will get the full scoop on how you can use more video in your communication with VIBBIO and we can also set you up with a free trial!