How has your communication been lately? Difficult, or easier than expected?
The situation we find ourselves in I think we can all agree is something out of the ordinary. A lot of people have been laid off, and almost everyone with an office job has to work from home – which in this situation is something quite different than just working remotely.
With this new situation, the way we communicate has for many changed drastically.
New tools and communication methods have been purchased and tested. For some, the new solutions might not be optimal, but many companies have also seen and taken advantage of the benefits different tools can have in the way they communicate.
And while many communication tools can be useful right now, they can also come in handy for your future communication efforts – whether it is for internal or external use. The key is to get familiar with them now, so you can get a flying start with your communication once things are back to normal.
Bringing new communication tools into future work
Some companies have realized that there are ways to make things work almost as normal - even if we can't meet each other face to face. A good example is how people that are used to spending time and funds on traveling to physical client meetings now have seen the real benefits of video conferencing - something that can help both the efficiency level and economy of the company, but also the climate if they decide to continue with this digital solution.
While we are waiting for things to normalize, it can be worthwhile looking into tools and solutions that can help us communicate better right now, but also in the future. It could be tools that help communicate better internally with your team, or that make your external communication more efficient. Either way, if we use this time to test and use communication solutions that can benefit us now, we will get a running start with our communication efforts once things have more or less stabilized.
We would love to get your feedback on how you have dealt with communication during this period. Take our 15-question survey here.
How can we in the best possible way utilize this time to start preparing ourselves for "normality"?
- Take advantage of temporary free trials: Many tools have opened up for free use for a certain time period or opened up free use of features that usually are behind a payment wall. Take the time to investigate what tools you could benefit from using right now, but that can also be valuable to use in the future.
- Hear what has worked well for other employees or teams: Talk to employees to hear what they have to say. What tools have helped their communication efforts? Or what would they like to test? Maybe they have tested or heard of something that could be beneficial for more people in the company.
- Figure out what consumers prefer: If you want to improve customer or prospect-communication, take the time to figure out what is the best way to reach them today, but also in the future. Rely on the assumption that many will take new communication and consumption efforts with them for the future.
- Keep in mind that information overload can be stressful, so consider which communication needs to happen "live" in a synchronous manner such as video conferencing - versus what is better consumed asynchronously - such as with video creation, Slack, email etc.
Some communication tools that can be useful:
Internal communication tools: Using a chat app within your organization is great for effective communication and collaboration. An example is Slack, that also integrates with a lot of other applications.
Video Conferencing tools: For video conferencing, either internally with colleagues or with customers, partners, or clients, there are many options. We have tried Google Hangouts, Zoom and Whereby, which are all good! Find the one that works for you and your purposes.
Project Tools: Having a good project tool can easily give you a good overview of a project your team is working on. Implementing a tool like this can give you more transparency and control over what's happening in a project, who's doing what, timelines, deadlines and so on. It basically makes collaboration easier and better! Examples of good project tools are Notion and Basecamp.
Video Creation and Publishing: Communicating by using asynchronous videos can be very effective in many situations. Maybe you don't always want to call in a video conference meeting, and would rather provide information in a way so that employees or customers can consume it in their own time. Or maybe you realize that sharing updates, news, or offers for customers and prospects through video is more engaging than other formats? Using a tool to create your own videos that people can view in their own time can be a great addition to your communications toolkit. With VIBBIO, you can easily create your own videos. You can now try it for free for 30 days.
We would love to get your feedback on how you have dealt with communication during this period. Take our 15-question survey here, and we will create a report with the results.