Recruiting is not easy, you want to find the talent that has the qualities that you look for, but that will also go well with the team and company culture. To do this you need to stand out and show how you are different, because why would we expect the right talent spend time on perfecting their application to show us how good of a fit they are if we do not give them anything but a standard old job posting? By using video as part of your recruitment process you can show more personality and attract the right job applicants.
The video should be telling the applicants what sets you apart from other jobs and competitors, and what they can expect from working with you. Below are a couple of examples of two very different approaches to recruitment videos. Let’s look at them, and why they work!