Using video as part of your lead generation strategy can help increase the traffic to your site and also the number of leads that you bring in. There are two good ways of doing this, either by using video as part of the content you promote to attract people and leads to your site, or by including a video on your landing page either as a piece of free content or as a gated piece. Read more about how you can use video to drive leads in this blog post and try our video software for free to get started!
Using video to attract more people onto your website is highly effective. Social media posts that include a video get 48% more views than photos or blog posts, and with more engagement on your posts, it also creates more click through and higher brand awareness. You can easily change up your content by for example creating a short video based on your blog post to create more traction or having more visual content. Below is a video we created for this blog post, it is simple but effective when it comes to giving us a higher click-through rate.