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How to use video for traffic and lead generation

Using video as part of your lead generation strategy can help increase the traffic to your site and also the number of leads that you bring in. There are two good ways of doing this, either by using video as part of the content you promote to attract people and leads to your site, or by including a video on your landing page either as a piece of free content or as a gated piece. Read more about how you can use video to drive leads in this blog post and try our video software for free to get started!

Using video to attract more people onto your website is highly effective. Social media posts that include a video get 48% more views than photos or blog posts, and with more engagement on your posts, it also creates more click through and higher brand awareness. You can easily change up your content by for example creating a short video based on your blog post to create more traction or having more visual content. Below is a video we created for this blog post, it is simple but effective when it comes to giving us a higher click-through rate.

As we mentioned above a good way to get more conversions is by putting videos on your landing pages. Statistics says that when a landing page includes a video it can increase the conversion rates by 80%. A video for landing pages can be a bit longer than a video meant to drive traffic, so by including a video about your service or product you can grow the number of leads you produce and get more potential MQL’s into your funnel. Even if you are not focusing on creating leads, but the goal is rather just to increase engagement the average user spends 88% more time on websites with video, so there is no reason you should not use video on your website to give more information about your product/service to your visitors.

It is also a good idea to have video as a gated piece of content. Many use e-guides or other written material as a content offering to convert new leads, which works, but why not switch it up with a video and stand out. You can create a webinar or a longer in-depth interview with an in-house expert within the field you operate in. This is also a great way to see how this performs compared to your other gated content so you know what to focus on in the future.

Lastly, don’t forget that video is also a cost effective way to get more traffic and leads. We often hear that video is too expensive and time consuming, but video doesn’t need to be that complicated to give great results. With VIBBIO you can create professional and branded videos without being a professional editor, it is an easy and fun video software. Try it for free here.

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Ine Autzen

Ine Autzen

Marketing Manager