First step is to work on the text and decide on the main points you want to convey in the video. Since the video is only going to include a small part of the actual blog post we have to decide on what is worth highlighting to make viewers want to go read the blog post as a whole.
This blog post is about how video can be used for employee training and onboarding. The first thing I wanted to do was to grab people’s attention, that's why I started with a question of why they should use video to spark curiosity and followed up by a statistic from the blog post to answer the question.
The rest of the video I wanted to just give snippets of what they could expect to read in the blogpost, I focused on the main headlines of the blogpost which are short and will work well in the video.
A key takeaway when creating a video from a blogpost is to keep the text shorter so that the viewer can easily read the messages and to keep the video short. However, you are not bound to having a text-based video for blog posts. You can always create a short interview with the author or someone from your office, this way you can include more of the video, but also put a human touch on your video.
After writing the text you want, the second part of the process is selecting the visuals you want to go along with the text. I obviously used our video creation software VIBBIO to create this video. So It was easy to find the visuals I wanted and put it together without having to do any of the editing.
The images I used were free stock images from unsplash, I wanted images that were light and not too distracting. So I just searched for work and video related photos and found a few that I enjoyed. In VIBBIO I simply pressed the add stock photo button and searched directly in the app for the photos I wanted, then added them to the video.
After selecting some visuals I wanted a part with just text on blank spaces because I wanted the focus to be on the words and not the images, also to change it up a little from the photos. Therefore I just choose a clear white background for my text.
After putting together my text and visuals I just selected a song and was done! Video production doesn’t have to be extremely complicated and time-consuming, especially for short videos like these. If you want to check out the VIBBIO video software, just book a demo through the link below and one of our team members will tell you all about how you can also create more video content for marketing and communications!
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We have had great success when using video as a large part of our marketing communication, giving us higher engagement and more leads. So don’t be afraid to break down the barrier and try more video, it should be a fun experience and it’s great to see the results!