Creating a good customer experience is all about creating valuable content for a potential customer along the whole buyer's journey. From the first stages of awareness to the end of the sales process, then again continuing to giving them value even after they have purchased your product. But how do we do this and what is valuable to our customers? Those questions can be more difficult to answer.
For marketers to create successful customer experiences we need to listen and observe the market to know what our customers are asking for. For most of our content, we want to show our customers that we can solve the pain points they have with our products and how our product or service can make their lives or work easier. But how do we communicate this or stand out when all our competitors are all trying to reach the same potential customers.One way to stand out is by how we communicate your message. Putting frequent use of video content into your online marketing mix can both give you a better ROI and help you create a better customer experience. We have found some statistics from HubSpot's content trends report that show the preferences of the customers:
- 54% of respondents say they want to see more video content from a brand or business they support.
- 43% of respondents report that the most memorable content they have seen from a company is video content.
- 53% of respondents would like to see more video content in the future.
Making video part of your customer experience shows that you do listen to customers and include their behavior and feedback when planning on how to create content for them. Are you unsure about where to start with video? There is so much to create it can seem overwhelming, so the easiest place to start might be with the basics with videos such as:
- How it works videos on your product or service
- Customer success with happy customers
- Knowledge sharing
This is all content you probably already have in your marketing mix already, and information customers seek when deciding on a product. Turning this content into a video doesn't need to be a long and costly process, you already have the information you need and with the right tools, you can easily create video!
Download our marketing toolkit on how to elevate your customer experience strategy with video to get all the information you need to get started!