Steve Jobs’ keynote from 1983, 36 years ago! Jump to 04.16 to see his video!
Viewers Retain 95% Of A Message When They Get It In A Video
Most companies mainly rely on presentation tools such as powerpoint, keynote and google slides for obvious reasons. And these are great tools! Still, there are many that use them to create highly text-based presentations.
But think about it: how much do you usually remember of presentations that are plain text, list of facts or bullet points? Maybe a fraction of it.
By adding videos to your presentations, the chances that people will remember it is much higher. Studies show that viewers retain 95% of a message when they get it in a video, compared to 10% when reading it in a text.
Studies also show that:
With video, you can package parts of your information into a short narrative and tell a story in a way that text just simply can’t. The message you convey will be much more memorable because people are more likely to remember a story than a list of facts. By using video, you can: set the tone or the vibe of the presentation at the beginning of it, raise the energy level, and create more engagement in the audience.
Create Videos For Presentations With A Tool That Is As Simple As Any Other Presentation Tool
When starting to use a new tool, it always takes some time to get to know it and get the feel of how everything works. Luckily, the way you work with our video creation tool is very similar to how you would use any other presentation tool. You first decide on the message you want to convey, and then you add visuals – but the difference is: the end result will always be video!
Now, there are many ways that you can choose to create a video for presentations, and all other purposes for that matter: you can do it in the simplest way where you use plain backgrounds and text with or without transitions, or you can add your images or video clips to make the whole thing feel a bit more lively. And then it’s up to you to decide if you want to have a video as the entire presentation or just as part of it.