There are many ways that sales can implement video that will lead to a more efficient and personalized sales journey, which will benefit both the prospect and the seller. Below are three ways to use video as part of the sales process to hit those numbers and get more out of your leads!
1. Make It Personal
The sales process can be long and time consuming, people often want a personal touch and follow up, but sales have many leads and meetings to navigate so time is limited. Video can help give personality to your potential customers early on, while saving time for you to focus on the leads further down the funnel.
A personal video can be a video of you introducing yourself and giving a short sales pitch, which can be further explained in the email. This will set your email apart from other sales emails and also give it that personal feel early on. The video doesn’t have to be glossy and fancy, but rather focus on keeping it personal and relatable.
Here is an example of a simple way to reach out to a prospect using video: