Three Ideas For Video Marketing
Today, video is a vital part of marketing strategy. Even though it has several qualities, video is especially good for three things: getting your audience engaged, making a good impression, and creating loads and loads of visibility for your brand in social media. Using video is in other words a WIN, WIN, WIN situation. That’s right, 3X WIN.
Here are three highly relevant examples to what you as a startup founder could (and should) use video marketing today.
1. PITCH IT
Including a video in your pitch deck can really make an impact, and will likely leave a much greater impression than just the same old powerpoint they’ve seen hundreds of times before. There are several options here – you could for example make a video about the problem that you want to solve, the traction you have received so far, or as a call to action at the end of the presentation.
2. TRAFFIC AND TRACTION
It’s all about being visible. If you don’t have a strong social media presence, you will become invisible in the stream of content. The key her is *drum roll* ENGAGEMENT. If you have several target groups, you can easily tailor the same video content to reach each of them – for example through making slight changes to the language/tone of voice, or the people you show in the video.
It doesn’t need to be so complicated; in 2016, we made a Facebook video for the Norwegian startup No Isolation. It got over 100,000 organic views from all over the world, and led to a boost in traction and visibility that would have been much harder to get without the success of this video. It’s SO simple, but SO effective!
3. BE A CROWDFUNDING WIZARD
If you are planning to run a crowdfunding campaign through sites like Kickstarter, including video as a key part of that campaign is a smart move. It makes sense – even if the sum is small, there is a high barrier to investing in a product you have only read about online. Creating a video where you show your product in use and also make an appearance yourself will help you reach potential buyers in a more personal way.
Want to learn more about how you can implement video in your marketing strategy? Click the link below to get your free copy of our guide.