If you’ve ever watched one of Steve Jobs presentations, you know he was a great storyteller, always managing to captivate the audience when launching a new product. This, in my opinion, can be due to at least two things:
1. Apple’s groundbreaking products
2. His ability to engage the audience during presentations
A tool he would very often use to spice up his presentations was videos! In fact, he was using videos in his presentations as early as 1983!
Many employees in many companies still mainly use text when creating presentations for different purposes. According to Forbes, only 4% of professionals “always” use video in presentations. That means that 96% are missing out on the very powerful presentation tool that video is.
So the question is: do you want to be amongst the 96%, or are you ready to step out of the box and be the Steve Jobs of your company?
In this blog post, we’ll (hopefully) give you a nudge in the right direction so you can start creating videos for all of your future presentations.
Viewers Retain 95% of a Message When They Get it in a Video
Most companies mainly rely on presentation tools such as powerpoint, keynote and google slides for obvious reasons. And these are great tools! Still, there are many that use them to create highly text-based presentations.
But think about it: how much do you usually remember of presentations that are plain text, list of facts or bullet points? Maybe a fraction of it.
By adding videos to your presentations, the chances that people will remember it is much higher. Studies show that viewers retain 95% of a message when they get it in a video, compared to 10% when reading it in a text.
Studies also show that:
- The brain processes video 60,000 times faster than text.
- And that videos increase the emotional connection with viewers.
With video, you can package parts of your information into a short narrative and tell a story in a way that text just simply can’t. The message you convey will be much more memorable because people are more likely to remember a story than a list of facts. By using video, you can: set the tone or the vibe of the presentation at the beginning of it, raise the energy level, and create more engagement in the audience.
Create videos for presentations with a tool that is as simple as any other presentation tool
When starting to use a new tool, it always takes some time to get to know it and get the feel of how everything works. Luckily, the way you work with our video creation tool is very similar to how you would use any other presentation tool. You first decide on the message you want to convey, and then you add visuals – but the difference is: the end result will always be video!
Now, there are many ways that you can choose to create a video for presentations, and all other purposes for that matter: you can do it in the simplest way where you use plain backgrounds and text with or without transitions, or you can add your images or video clips to make the whole thing feel a bit more lively. And then it’s up to you to decide if you want to have a video as the entire presentation or just as part of it.
A few last tips:
- Don’t just add a video for the sake of it – keep it relevant and in line with the topic of the rest of the presentation, and have a clear message.
- If you incorporate video as part of a bigger presentation, try not making it too long. You still have more stuff to present, and the video shouldn’t take too long to watch.
- Keep it simple – you don’t have to create a big-budget, high-production video!