There are many things to consider when planning a marketing strategy, the topics of consideration that probably dominate the planning is how will your company get the most reach and ROI. So based on this assumption, allow us to make the argument that video should be high on the priority list when deciding on what content to create.
Video marketing online has had a rapid growth over the last couple of years, and itis showing no signs of stopping. Which is no wonder when 43% of people want to see more video content from marketers, and when you can create content that is suited to your message and is what your audience is asking for, why not?
Well yes, we get it. Budgets and time is in most cases not what most marketers have plenty of. However investing in video marketing can be exactly what you should do to see a higher ROI, because 55% of people watch videos online every day and by 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic.
Also, creating videos for SoMe and online might sound time consuming, but it doesn’t have to be. Most marketers already create so much written content, and by making simple adjustments to your text, the content can fit perfectly into a video format. So there is no need for hours of creative workshops, because most likely, you already know your brand and what you want to sa. By reorganizing the message a little, it will be ready to go!
To sum up, the people has spoken, and video is what they prefer when learning about brands, products and services. All we can do now is to give the people what they want, and they want videos!